Your Brand Is Our Passion.McNeill Media Group sees your brand as being distinct,
and executes a content strategy that should be too.
Stand apart from the bland web sites, mundane magazines, and dizzying array of social media messages with a dynamic, handcrafted cross-media program by the experts at the McNeill Media Group. We are experienced journalists, copywriters, designers, and marketing professionals who specialize in creating targeted content that delivers maximum impact.
How do we leverage the power of content? We develop tailored material that reaches across media platforms to create a cohesive brand with a consistent voice. It requires an understanding of your industry and your customers—and we do that by becoming an extension of you.
We’ll assign a talented team of professional editors, designers, writers, and production managers to build your cross-media campaign, whether it’s print, Web, mobile, e-mail, and social media. Each of your products will reflect your company’s unique proposition and help you reinforce your relationship with your customers.
In addition to the measurable results, such as an increase in ad dollars and improved search engine optimization, your branded media will help you grow influence, retain existing customers, and educate and entertain your readers.
No matter how much your customers trust your brand, your marketing and editorial products are competing with the avalanche of media online and in print. To win your customers’ time and dedication, we create content that engages them and provides tangible service. We take hold of their senses—creating visually appealing products that speak to them in their language. We develop a transmedia environment where readers want to spend their time and advertisers want to spend their money.
Creating engaging, revenue-generating content is the ultimate goal, but it’s also just one of the ways we measure success. Client satisfaction, strengthening the brand, and our ability to stay ahead of the curve are the markers of a job well done. These case studies will show how we’ve been able to achieve the whole package for a variety of clients in a wide range of industries, from major international hotel corporations to mid-size travel associations.
The key to successful and targeted content generation is a nuanced understanding of how to translate your readers’ needs, tastes, and reading habits into the tone, look, and style of the magazines, websites, mobile apps, and marketing material. Our editors and designers have the experience and talent to make that happen for your brand. And our production coordinators and circulation managers will get the job done on your budget and ensure the products reach your targeted audience. Meet the team and check out their thoughts and ideas on custom publishing, design, and editorial creation in our blog.
©2013 McNeill Media Group